Experience

A full timeline of where I’ve worked and what I’ve built. For deeper case studies on my marketing projects, see my work on the homepage.

[Download my résumé (PDF)]

Marketing & Consulting

Built a digital strategy using GA4 competitive data and customer segmentation

Engineered a full customer lifecycle framework in MailChimp (welcome + win-back flows)

Designed a tiered loyalty program projected to lift customer lifetime value 8–12%

Received written commendation from the company President for the deliverable

Co-developed a full strategic marketing plan (product, pricing, distribution, promotion) as part of a 5-person consulting team

Designed and wrote a seasonal promotional email campaign end-to-end

Owner reported a noticeable uptick in sales following implementation

Co-led a 4-person research team surveying 63 UWEC students on volunteer motivation

Identified community connection (22%) and emotional fulfillment (17%) as top motivators

Delivered recommendations including campus partnerships with the YMCA and The Community Table

Delivering consistent, brand-standard customer service and order accuracy while balancing full-time coursework

Led local promotions and in-store merchandising during a store relaunch, driving repeat customer traffic and 90%+ customer satisfaction

Used POS insights to streamline workflow and trained staff to sustain performance during peak hours

Selected for transfer to the highest-performing Dairy Queen in Minnesota based on strong performance and reliability

Ran daily operations at the top-performing Minnetonka location, consistently hitting sub-3-minute drive-thru targets

Trained and coached a 15-person team, strengthening retention and reducing waste through POS and inventory data

University of Wisconsin–Eau Claire · Dec 2025

Major GPA 3.52 – cum laude

Dean’s List: Spring 2024, Fall 2024, Spring 2025, Fall 2025

GloBus Business Simulation: served as C-suite leader directing strategy against 40 competing companies, achieving #3 industry ranking

Study Abroad, USAC Program — Charles University, Prague, Czech Republic: International Business studies

Google Analytics (GA4)

HubSpot Social Media Marketing

HubSpot Social Media Marketing II

HubSpot Digital Marketing

HubSpot Digital Advertising

Stukent Social Media Marketing Simternship